How Does Crispy Cones Come Up With New Flavors?

 Here’s a look at how flavor ideas start, what happens during cuttings, and how new cone creations make it to the menu.

Crispy Cones is known for taking soft serve beyond the basic cone. With flavored cones, creamy spreads, toppings, drizzles, and rotating creations, every new flavor has more behind it than people might think.

But how does Crispy Cones actually come up with new flavors?

It starts with an idea. Sometimes that idea comes from a season, a holiday, a nostalgic dessert, a flavor trend, or one ingredient the team wants to build around. From there, the goal is to turn that idea into a full Crispy Cone.

That means thinking through every part of the build: the cone, the spread, the soft serve, the toppings, and the drizzle. Each piece has to work together so the final flavor feels clear, balanced, and exciting.

Every Flavor Goes Through a Cutting

Before a flavor makes it to the menu, it always goes through a cutting.

A cutting is a team tasting where different versions of a flavor are tested side by side. This is where the idea becomes real. The team tastes the full cone, reviews the build, and decides what adjustments need to be made before the flavor is finalized.

During a cutting, the team looks at appearance, flavor, texture, and overall balance. The goal is to make sure the flavor tastes great, looks appealing, and feels like something guests would want to order again.

From Testing to the Menu

After the cutting, the team uses the feedback to refine the flavor. Sometimes that means making small changes to the build. Other times, it means testing again until the flavor feels right.

Once the strongest version is chosen, the final cone is prepared for the menu.

By that point, the flavor has gone through brainstorming, testing, feedback, adjustments, and a few strong opinions.

Honestly, that is how the best ones happen.