Our Shark Tank Story
Jeremy and Kaitlyn Carlson took the ultimate leap of faith when they applied for Season 14 of Shark Tank, beating out thousands of applicants to pitch Crispy Cones on the national stage. After years of perfecting their revolutionary grilled dough cones—an idea inspired by Jeremy’s time in the Czech Republic—the founders stepped into the tank on March 17 to share their vision for the future of soft-serve. The road to the tank wasn't overnight; it began as a small tent in Rexburg, Idaho, where Jeremy first introduced his fresh take on the traditional trdelník pastry. This journey from a local roadside stand to a primetime television debut highlights the dedication behind every cinnamon sugar cone served today.
The high-stakes pitch caught the attention of the Sharks, specifically Barbara Corcoran, who recognized the immense potential in the brand's unique pastry texture and the rapid growth fueled by a passionate community of "Crispy" fans. During the episode, the Sharks got a firsthand look at the custom rotisserie grill and the gourmet toppings that set these cones apart from any standard waffle cone or dessert shop in the industry. Since the deal with Barbara was secured, the "Shark Tank Effect" has helped propel Crispy Cones into a national franchise, expanding the brand far beyond its original Idaho and Utah roots to bring these famous grilled dough treats to dessert lovers across the country.
The success of the episode has sparked a massive interest in the brand's story, proving that a simple, high-quality idea can scale from a college town to a household name. Whether you are looking for the best new franchise opportunity in the dessert space or you are just craving a gourmet treat with a unique crunch, the Shark Tank appearance remains a pivotal moment in the company's history. You can catch the full pitch, the intense negotiations, and the deal that changed everything by streaming Season 14, Episode 17 on ABC.com or Hulu. Watch as the team proves that the future of ice cream is crispy, grilled, and made with a legacy of hard work.
